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NAV HERO
Certified VIEW Practitioner

Unlock the
power of preference
in every team

Become a certified VIEW consultant and help organisations solve problems faster, leverage diversity and deliver measurable business results.

VIEW — proven results
+28%
ROI for a direct marketing company
1/2
Time-to-market for CPG teams
40+
Years of scientific research
"The context is what attracted me most to VIEW. Knowing an individual’s profile and approach to change and problem solving is more tangible and actionable." SVP Human Resources — Highlights for Children
IMPACT STRIP
1/2 time-to-market

Teams in a CPG company figured out roadblocks to effective cross-functional communication and halved their time to market using VIEW.

+28% ROI

A direct marketing company realised a 28% increase in ROI by uncovering a skew in their customers’ preferences for change and adapting communication accordingly.

Record engagement

A new 23-person non-profit board leveraged their diverse preferences to develop a shared vision and strategic plan in record time and with record engagement.

WHAT IS VIEW

What is VIEW?

VIEW is a science-backed assessment of problem solving style — specifically focused on how people approach change, process their thinking and make decisions and trade-offs.

In just 10 minutes, VIEW maps three key dimensions. Results are debriefed by a certified VIEW practitioner with a practical focus on application to your specific needs.

VIEW creates inclusion and a shared language without pigeonholing people — and moves quickly from individual insight to real team change.

Orientation to Change

How people respond to novelty, structure and authority — the foundation of their openness to change.

Manner of Processing

How and when people share their thinking and take action — internal versus external processing.

Ways of Deciding

What people focus on and trade off when making decisions — task-focused versus people-focused.

HOW VIEW WORKS

How does VIEW work?

VIEW combines scientific rigour with practical applicability. Every trajectory ends with concrete tools for both the individual and the team.

01

Individual Report

Each team member understands their own natural approach to change, processing ideas and making decisions.

02

Team Profile

Reveals preferences at a team level, with implications for leading, working together and leveraging those preferences.

03

Guide to Preference

Practical tips for capitalising on preferences, working with others and flexing to team and business needs.

CERTIFICATION PROGRAMME

VIEW Certification Programme

As a certified VIEW practitioner you will have all the knowledge, skills and tools to deploy VIEW professionally with individuals, teams and organisations.

Module 01

Foundations of VIEW

The scientific basis and the three dimensions of VIEW: orientation to change, manner of processing and ways of deciding. You learn to read and interpret VIEW profiles accurately.

Module 02

Individual Debriefing

How to debrief an individual VIEW report in a way that creates insight, builds psychological safety and is directly applicable to the participant’s work context.

Module 03

Team Application & Profile

From individual insights to team dynamics: how to facilitate a team profile session, make diversity discussable and convert the power of preference into better collaboration.

Module 04

Business Outcome & Implementation

Embedding VIEW in organisational change, leadership and innovation processes. Translating VIEW results into concrete business impact and a shared language for change.

FOR WHOM

Who is the VIEW Certification for?

The VIEW Certification is designed for professionals who guide teams, develop organisations or facilitate change — and want to do so with a powerful, science-backed instrument.

🏭

Coaches & Trainers

Add a unique instrument to your practice for individual and team coaching.

👥

HR Professionals

Back talent decisions and team composition with measurable insights into preference styles.

🚀

Leaders & Managers

Learn how to actively leverage diversity within your team to solve problems faster and more effectively.

🔄

Change Consultants

Guide change trajectories with an instrument that creates inclusion and shared language — without pigeonholing.

VIEW IN ACTION

VIEW in action

VIEW is not a typological instrument that labels people. It is a dynamic, actionable assessment that helps teams direct their energy towards the kind of change your business needs.


Backed by more than 40 years of science and a robust ongoing research programme by Edwin Selby & Scott Isaksen.

  • Focused specifically on problem solving — not on personality in general, but on how people approach change.
  • Based on observation of real teams solving real problems in real organisational contexts.
  • Moves quickly from insight to application — no months-long trajectories, but immediately usable tools for the team.
  • Inclusion without pigeonholing — VIEW creates a shared language that leaves room for nuance and context.
  • Leverage team diversity — the most effective and innovative teams actively get the best from their diverse preferences.
  • Measurable business impact — from ROI increases to halving time-to-market, VIEW delivers demonstrable results.
TESTIMONIALS

Experiences with VIEW

The context is what attracted me most to VIEW. Knowing an individual’s profile and approach to change and problem solving is more tangible and actionable than just broad characteristics found in DISC or Myers Briggs or other broader instruments.
SVP Human Resources
Highlights for Children
The time investment to conduct VIEW assessments is short. But the data collected is as useful, if not more so. Our teams are dynamic — it really helps to have a high-level view of where members are on the VIEW spectrum. Our project managers use VIEW frequently as they reform their teams.
Division President
Learning Systems International
PRACTICAL INFO

Date, location & registration

The VIEW Certification is offered by o2c2, a certified partner of Better Change Tools. Register now and invest in an instrument with proven impact.

📅 Date 2–3 July 2025
⚠ Deadline 25 June 2026
📍 Location Online
⏱ Duration 2 intensive days + intervision
💶 Fee €2,350 (excl. VAT)
🗣 Language NL FR EN
👥 Group size Max. 6 participants — exclusive & intensive
📜 Certificate Official VIEW Practitioner certificate
⌛ Waiting list Next session: 24–25 September 2025

Register for
2–3 July 2025

Only 6 seats available. Registration closes 25 June 2026. Places fill up fast — secure your spot or join the waiting list for 24–25 September.

Register for 2–3 July →

Waiting list 24–25 September: please mention this in your email.

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