The journey began in 1942 when Alex Osborn first articulated a defined creative process at advertising agency BBDO. Those early versions gave us the foundational tools for generating ideas and the preliminary guidelines that would shape decades of practice. But they were linear. Sequential. One step followed another in predictable order. Each subsequent version responded to emerging needs and new research insights. Version two brought validated instructional programs. Version three introduced the five O’s of Mess-Finding and improved the balance between diverging and converging. Version four clustered the process into three main components. Version five made the framework style-neutral and descriptive rather than prescriptive, introducing task appraisal as a crucial element. Then came version six, and everything changed, leading to what we now refer to as cps 6.1.
CPS 6.1 isn’t just the latest iteration. It represents a paradigm shift in how we think about creative problem solving. The framework integrates people, context, and desired results in ways previous versions never attempted. It introduces accessible language that makes the system comprehensible across cultures and disciplines. And crucially, it treats the process as descriptive rather than prescriptive This distinction matters enormously. A prescriptive framework tells you what to do. A descriptive framework shows you what’s possible and lets you navigate based on what the situation demands. When two of the world’s largest technology companies evaluated creative problem solving methodologies, this descriptive nature of CPS 6.1 proved decisive in their choice. The framework comprises four components and eight stages, but these aren’t rigid steps to follow mechanically. They form a flexible system that allows facilitators to enter at any point, move forward or backward as needed, and design processes tailored to specific challenges and groups. The dynamic balance between generating and focusing—what practitioners call the heartbeat of CPS—transforms how teams work together.
Perhaps the most significant advancement in CPS 6.1™ is its integration with VIEW, an assessment of problem-solving style rooted in over forty years of scientific research This integration addresses something earlier versions overlooked: the profound differences in how individual brains approach challenges.VIEW measures three independent dimensions. Orientation to Change reveals whether someone naturally explores new territory or develops and refines existing approaches. Manner of Processing shows whether someone gains energy from external interaction or internal reflection. Ways of Deciding indicates whether someone prioritises logical analysis or human impact when making choices. These aren’t personality traits or fixed categories. They’re preferences that shape how each person contributes most effectively to creative work. Explorers break boundaries and ask why not. Developers perfect ideas and ask how. Externals think by talking. Internals think before speaking. Some decide with their head, others with their heart. Earlier CPS versions acknowledged individual differences but lacked systematic tools to leverage them. CPS 6.1 gives facilitators a framework to recognise these styles, understand their implications, and design sessions where every type of thinker contributes from their zone of strength.
Here’s what makes this integration practically powerful. When someone works outside their natural style, researchers call it coping. Coping consumes energy. It reduces work quality. It exhausts your best talent. Most teams unknowingly force their members to cope constantly. They run meetings that favour externals while internals disengage. They demand quick decisions that suit task-oriented thinkers while person-oriented contributors feel steamrolled. They expect everyone to generate wild ideas when some naturally excel at developing practical ones. The CPS 6.1 facilitator understands these dynamics. They create conditions where each person contributes from their natural strengths. When coping becomes necessary, they help team members find coverage—collaborating with someone whose natural style fits the current need.
The CPS 6.1 certification develops facilitators who fulfil three essential roles simultaneously. 1.The process guide who navigates complexity. This means knowing when to generate and when to focus, when to push forward and when to step back, when to follow the planned path and when to abandon it entirely. It requires mastery of sixteen distinct instruments and the judgment to select the right tool for each moment. 2.The champion of psychological safety who liberates silent voices. Research consistently shows that psychological safety forms the foundation of high-performing teams. Without it, the best ideas stay trapped in brilliant minds while the loudest voices dominate. The CPS 6.1 facilitator creates environments where cognitive diversity becomes competitive advantage rather than source of friction and frustration. 3.The organisational change agent The facilitator anchors transformation beyond individual sessions. The impact of effective facilitation extends far beyond the meeting room. Teams that experience well-facilitated CPS sessions never return to their old ways of working. They carry forward new expectations about what collaboration can achieve.
In a landscape crowded with methodologies driven by marketing rather than evidence, CPS 6.1™ stands out for its systematic scientific validation. The framework builds on decades of research into how creativity actually works, how groups collaborate effectively, and how organisations can sustain innovation over time. This evidence base gives facilitators confidence. When you guide a team through a CPS 6.1 process, you’re not experimenting with unproven techniques. You’re applying approaches that researchers have tested, refined, and validated across sectors including healthcare, education, business, and non-profit organisations. The results speak in practical terms. Organisations report dramatically reduced development costs, accelerated timelines from idea to implementation, and transformed team dynamics that persist long after facilitated sessions conclude.
The case for certification comes down to impact. Every organisation struggles with complex challenges that defy simple solutions. Every team contains untapped creative potential waiting for someone who knows how to unlock it. Every meeting represents either wasted time or opportunity for breakthrough.The CPS 6.1 facilitator becomes the person who transforms this equation. Not through charisma or authority, but through mastery of a proven system and deep understanding of how different minds work together.You learn to read the room in ways others cannot. You recognise when an Explorer needs space to challenge assumptions and when a Developer needs permission to perfect details. You create moments of silence that invite Internals to contribute and moments of energy that channel External enthusiasm productively. You balance the demands of task completion with attention to human relationships.Most importantly, you stop watching brilliant teams produce mediocre results. You become the catalyst that turns potential into reality. The evolution of Creative Problem Solving spans eight decades for a reason. Each version responded to real limitations and emerging knowledge. CPS 6.1 represents the current pinnacle of that evolution—a framework sophisticated enough to handle genuine complexity yet accessible enough to apply immediately.For facilitators ready to make a meaningful difference, there’s simply nothing else like it.
From linear steps to living system
What Makes CPS 6.1 Fundamentally Different?
The VIEW Integration: Understanding How People Actually Think
The coping cost that nobody sees
Three roles, one facilitator
Scientific validation in a commercially driven field
Why Become a CPS 6.1 Facilitator?