References:
Conformity, brain areas, and creativity
Conformity
Medial Prefrontal Cortex (mPFC) & Anterior Cingulate Gyrus (ACC) in Conformity. These brain areas are activated when individuals notice that their opinion differs from that of the group, leading to discomfort and an impulse to conform.
Source:
Klucharev, V., Hytönen, K., Rijpkema, M., Smidts, A., & Fernández, G. (2009). Reinforcement learning signal predicts social conformity. Neuron, 61(1), 140-151. https://doi.org/10.1016/j.neuron.2008.11.027
fMRI study shows activation of ACC and mPFC in response to deviating group opinions and predicts behavioral adjustment to group norms.
Berns, G. S., Chappelow, J., Zink, C. F., Pagnoni, G., Martin-Skurski, M. E., & Richards, J. (2005). Neurobiological correlates of social conformity and independence during mental rotation. Biological Psychiatry, 58(3), 245-253. https://doi.org/10.1016/j.biopsych.2005.04.012
Social influence and adapting decisions to group pressure
Review of fMRI research on social influence, with emphasis on mPFC and ACC. ACC activation is evident in social conflicts and mPFC involvement in adapting decisions to group pressure.
Izuma, K., Adolphs, R., & O’Doherty, J. P. (2015). The neural basis of social influence and attitude change. Current Opinion in Neurobiology, 23(3), 456-462. https://doi.org/10.1016/j.conb.2013.03.009
Influencing herd behavior
Brain synchronization in the Inferior Frontal Gyrus (IFG) associated with imitation and less original group solutions
– Synchronization in imitation-related areas such as the IFG is associated with more herd behavior and less creativity. Hyperscanning shows that IFG synchronization is associated with imitation and behavioral alignment in groups.
Sources:
Jiang, J., Dai, B., Peng, D., Zhu, C., Liu, L., & Lu, C. (2012). Neural synchronization during face-to-face communication. Journal of Neuroscience, 32(45), 16064-16069. https://doi.org/10.1523/JNEUROSCI.2926-12.2012
Xie, H., Jiang, Y., Li, X., & Lu, C. (2020). Interpersonal brain synchronization in the IFG predicts behavioral conformity after group discussion. NeuroImage, 211, 116633. https://doi.org/10.1016/j.neuroimage.2020.116633
Direct evidence that IFG synchronization predicts group conformity.
Liu, N., Mok, C., Witt, E. E., Pradhan, A. H., Chen, J. E., & Reiss, A. L. (2016). NIRS-based hyperscanning reveals inter-brain neural synchronization during cooperative Jenga game with face-to-face communication. Frontiers in Human Neuroscience, 10, 82. https://doi.org/10.3389/fnhum.2016.00082
Impact on innovation
Synchronization in the dorsolateral prefrontal cortex (DLPFC) predicts cognitive flexibility and innovation
Sources:
Lu, K., Xue, H., Nozawa, T., & Hao, N. (2019). Cooperation makes a group be more creative. Cerebral Cortex, 29(8), 3457-3470. https://doi.org/10.1093/cercor/bhy217
fNIRS hyperscanning shows that DLPFC synchronization predicts group creativity and flexibility.
Xue, H., Lu, K., Hao, N., & Liu, J. (2018). Brain-to-brain synchronization in the right DLPFC underlies group creative performance. Social Cognitive and Affective Neuroscience, 13(8), 849-860. https://doi.org/10.1093/scan/nsy060
DLPFC synchronization is positively correlated with innovative group performance.
Sun, Y., Zhang, W., Tang, H., & Wang, Y. (2020). Inter-brain synchronization in the DLPFC supports group creative idea generation. NeuroImage, 206, 116311. https://doi.org/10.1016/j.neuroimage.2019.116311
DLPFC synchronization predicts divergent thinking and innovation in teams.
Meta-analyses and Review Studies
The neurological basis of conformity, imitation, and creativity is broadly supported in meta-analyses.
- Sources:
- Wu, X., Yang, W., Tong, D., Sun, J., Chen, Q., Wei, D., … & Qiu, J. (2015). A meta-analysis of neuroimaging studies on divergent thinking using activation likelihood estimation. Human Brain Mapping, 36(7), 2703-2718. https://doi.org/10.1002/hbm.22801
Overview of brain areas involved in creativity: DLPFC, IFG, mPFC, ACC.
-
- Yang, W., Liu, P., Wang, X., Zhang, Z., & Qiu, J. (2022). Neural correlates of creative idea generation: A meta-analysis of fMRI studies. NeuroImage, 246, 118757. https://doi.org/10.1016/j.neuroimage.2021.118757
DLPFC and IFG as core areas for flexibility and imitation, respectively.
-
- Czeszumski, A., Eustergerling, S., Volz, L. J., King, J. A., & König, P. (2020). Hyperscanning: A valid method to study neural inter-brain underpinnings of social interaction. Frontiers in Human Neuroscience, 14, 39. https://doi.org/10.3389/fnhum.2020.00039