In an era of exponential change, leaders often search for the “perfect” leadership style, while groundbreaking research shows that it is not the style of leadership that determines success, but the work climate that leaders create.
Organizational Renewal
Continuous organizational renewal leads to strategic growth
Innovativeness refers to an organization’s ability to continuously innovate and improve. More and more companies are recognizing innovativeness as one of the most critical sources of sustainable competitiveness and long-term performance. Organizations who are committed to strategic growth realize that continuous organizational innovation is essential.
In today’s dynamic and often unpredictable world, the ability of organizations to continuously innovate is no longer an optional luxury, but the most critical driver of sustainable competitiveness and the realization of long-term performance.
However, strategically building this capacity for innovation – the capacity to constantly innovate and improve – requires a fundamental shift, far beyond occasional creative bursts or annual idea competitions. It requires an entrenched culture of curiosity, a safe environment for experimentation, and an unwavering commitment to continuous improvement at every level of the organization.
The goal is to allow bold ideas not only to emerge, but to thrive, scale up and transform into impactful change, truly embedding innovation in the DNA of the organization. Only then can an organization secure long-term growth, resilience and a future-proof position.
We face incessant waves of digital transformation, the constant turbulence of change and ever-increasing organizational complexity. The search for “better ways of working” have evolved from a purely operational desire to a fundamental strategic necessity that cannot be ignored. In doing so, it far transcends the implementation of individual productivity hacks or the purchase of the latest, shiny software tools.
It requires a profound, sometimes even radical, recalibration of how teams actually work together, how they dissect and collaboratively solve complex problems, and how they ultimately create tangible impact for the organization and its stakeholders.
We offer your organization a synergistic, integrated approach firmly rooted in increasing both the effectiveness and efficiency of your teams, carefully cultivating collaborative yet disciplined thinking, and skillfully, professionally facilitating collective problem solving.
With this proven methodology, we enable your organization to not only meet today’s demanding challenges, but together forge sustainable organizational resilience and a deeply rooted culture of continuous innovation for the future.
Through the deliberate integration of our active, expert process facilitation, a systematic and respectful approach to style diversity within your teams (not a focus on personality types, but on productive thinking styles), and the application of structured collaborative thinking (a unique combination of creativity and discipline), we unlock the indispensable keys to the full, often latent, potential of your teams. Together, we achieve measurably superior, sustainable results and transform the way your teams collaborate and innovate.
In an economic landscape that is not only constantly changing, but also increasingly complex and unpredictable, o2c2 offers your organization more than a superficial adjustment; we facilitate a fundamental recalibration of how you create, deliver and strategically retain impact.
Our deep expertise in Business Model Development extends far beyond the mere development of stand-alone new products or services. We guide your organization through a robust, systematic process of design, rigorous real-world testing, and effective implementation of innovative and resilient business models that actually generate impact.
Rooted in scientifically validated frameworks, such as the internationally recognized Business Model Canvas, and enriched with our own unique CPS 6.1™ methodology, we combine a proven systematic approach with actively cultivating an authentic innovative mindset within your teams. Through an unwavering focus on deep customer centricity and purposefully strengthening your adaptive capabilities, we help you not only significantly improve current business results, but also build a sustainable and solid foundation for future growth, strategic renewal and organizational resilience.
It’s time to leave behind the often counterproductive short-term focus on mere cost savings and embrace the transformative power of systematic, creative innovation with o2c2. This is how you create new, meaningful impact and thoroughly prepare your organization for the challenges as well as the unique opportunities of tomorrow.
At a time when declining employee engagement is a critical and costly challenge globally – with Western Europe, and specifically Belgium (only 11% engaged) and the Netherlands (12% engaged), as worrying outliers according to recent Gallup research – o2c2 offers a fundamentally different, evidence-based approach. While an alarming percentage of employees are “actively uninvolved” (17% in Belgium, 13% in the Netherlands), and the vast majority of 86% in Europe fall into the “not involved” category, we go beyond superficial symptom management.
We focus on the core: organizational climate, the direct and scientifically proven precursor to true, sustainable engagement. With our in-depth diagnostics based on the internationally validated Situational Outlook Questionnaire (SOQ), we uncover the nine critical, underlying climate factors that influence current, often disappointing engagement levels.
Then, working closely with you, we facilitate a path of continuous improvement, systematically optimizing the synergy between an innovative, supportive climate and authentic employee engagement. In this way, we not only transform your employees’ daily experience, but we build a resilient, innovative organizational culture where engagement and performance go hand in hand, productivity increases and your teams truly thrive.
Vision of organizational renewal
From climate to culture, strategy to success: o2c2’s integrated vision of organizational renewal.
o2c2 offers deep-rooted, systematic transformation in place. We go beyond individual brainstorming sessions or providing generic solutions. We distinguish ourselves through a holistic approach that structurally anchors innovativeness in the DNA of the organization. We do this not through non-committal creative bursts, but through scientifically validated frameworks such as our CPS 6.1™ methodology, the Business Model Canvas and the Situational Outlook Questionnaire (SOQ). These tools ensure systematic, measurable and sustainable impact on both processes, culture and business models.
A crucial distinction lies in the unique combination of creativity ánd discipline. o2c2 cultivates “collaborative ánd disciplined thinking” and “structured collaborative thinking,” which balances between being too unstructured creatively, or too rigid in process approach. We focus on building internal innovativeness and cultivating an “authentic innovative mindset” within teams, rather than making the client dependent on external expertise. The approach to style diversity – focusing on productive thinking stylesrather than personality types – is another specific feature.
Further, we address challenges such as low employee engagement at the root: organizational climate. By using the SOQ for in-depth diagnosis, we go beyond symptom management to work on the “direct precursor to true, sustainable engagement.” This is integrated into a broader drive for strategic growth and creating new, meaningful impact, which positions us as a partner for fundamental organizational renewal far beyond a “short-term focus on cost savings.” o2c2 thus offers a fundamentally different, deeper and more sustainable approach for organizations striving for continuous innovation and resilience.
Science, climate & facilitation for sustainable organizational success: a blueprint for breakthroughs.
We distinguish ourselves through a deep, integrated approach that goes beyond occasional interventions and superficial solutions. Our strength lies in transforming your organization through a unique synergy of three core principles, which together lay a robust foundation for continuous innovation and resilience.
First, at the heart of our distinction is our evidence-based system for fostering creative innovation and optimizing organizational climate. We do not offer casual brainstorming sessions, but implement proven, systematic frameworks such as our proprietary CPS 6.1™ methodology for creative problem solving, the internationally validated Situational Outlook Questionnaire (SOQ) for in-depth climate diagnosis, and the Business Model Canvas. This approach, which embodies a unique combination of creativity and discipline, provides a structured and measurable process. This enables organizations to achieve innovation and climate improvement in a repeatable and sustainable manner, far removed from the ad hoc approaches that often result in short-term impacts.
Building on this foundation, o2c2 uniquely identifies and leverages the deep focus on organizational climate as the immediate and most crucial driver of employee engagement and innovation. We recognize that authentic engagement does not come from symptom control, but from cultivating a work environment where employees feel challenged, trusted and supported. Using the SOQ, we measure nine critical climate dimensions that reveal the true breeding ground for engagement and innovation. This explicit and proven link between a favorable innovation climate and high engagement allows us to create a self-reinforcing virtuous cycle, resulting in a resilient, proactive and truly engaged organization
Finally, our commitment to sustainable change is embodied by our active process facilitation, focused on embedding innovativeness and fostering sustainable team development. We do not simply deliver a report or advice; we engage in authentic co-creation and provide expert guidance that helps teams productively employ their diverse thinking styles and effectively address complex challenges. The goal is to build internal capability, transfer knowledge and skills, and cultivate a learning organization. This approach ensures that innovation and improvement are not one-time projects, but become an integral and lasting part of your organization’s DNA.
- Proven innovation systems
- Climate diagnostics as a direct driver
- Co-creation for sustainable impact
o2c2’s distinctive strength lies in a deep, integrated approach that transforms organizations from the inside out. Through the strategic deployment of proven innovation systems, a keen climate diagnosis that acts as a direct driver for engagement and renewal, and a process of co-creation aimed at sustainable impact, we offer more than consulting; we facilitate a fundamental shift.
Where traditional methods often fail at symptom control or superficial interventions, o2c2 builds resilient, future-proof organizations by structurally embedding innovativeness and a positive work climate.
Are you ready to move from occasional successes to sustainable competitive advantage and a truly engaged, innovative culture? Then contact o2c2 and find out how we can be your partner in this essential transformation.
The process guidance revolution: from brainstorming frustration to innovation success
The article highlights how professional process coaching makes the difference between chaotic, ineffective brainstorming sessions and successful innovation processes. It highlights that certified CPS process facilitators help teams generate up to 600% more ideas by mastering the art of separating process from content. The article explains why many organizations have bad experiences with brainstorming sessions (lack of structure, preparation and psychological safety) and how a well-trained facilitator avoids these pitfalls.

40% more sales growth: the scientifically proven ROI of climate investment
Organizations who strategically invest in their innovation climate experience transformative results that many times exceed the initial investment. This return on investment manifests itself in increased employee engagement, accelerated innovation cycles and increased organizational resilience.

Organizational climate as an engine for innovation and change
In a world where innovation makes the difference between being ahead and being left behind, organizations are searching for the secret formula for sustainable innovation. The answer lies not in complex strategies or expensive technologies, but in something much more fundamental: the daily organizational climate that employees experience. Scientific research shows that organizations with a consciously developed innovation climate achieve up to 40% more sales growth and perform 3.5 times better in their markets.

The power of cognitive diversity: smart teams, stronger organizations
When team members face the same problem but choose completely different solution directions, it looks like chaos – but it is actually one of the most powerful competitive advantages a team can possess. This cognitive diversity in problem-solving styles, scientifically measurable through the VIEW assessment, is key to resilient teams that excel in complex, changing environments. Organizations who consciously value and strategically leverage these differences transform potential frustration into measurable innovativeness and sustained team performance.

From intuition to systematic innovation
Innovation was long considered a mysterious process – a flash of genius for a few. This romantic notion has given way to a more pragmatic approach. Today, we know that successful innovations come from systematic processes that structure creativity. This transformation from intuitive to methodical innovation determines which companies thrive in a world of constant change.
