Successful business model

Business Model Development

Business Model Development is essentially the systematic process of designing, testing and implementing how an organization creates, delivers and retains value. This goes beyond simply developing new products or services.

Successful business model development not only results in improved business results, but also creates lasting organizational capacity for innovation and adaptation. It is about building an organization that is not only successful today, but also prepared for tomorrow’s challenges. Here, the following factors are critical:

Our approach is rooted in scientifically validated frameworks such as the Business Model Canvas, which provides a solid foundation for every intervention. By systematically going through an iterative process of testing and refinement, we ensure that each step is thoughtful and effective. This methodical approach is supported by continuous monitoring of results and market changes, allowing us to make timely adjustments and optimizations. The result is a reliable process that delivers measurable improvements while remaining flexible enough to adapt to changing circumstances.

An innovative mindset is at the core of our approach, where we actively seek new possibilities and perspectives. We consciously challenge existing assumptions and encourage teams to think outside established frameworks, guarding the balance between creative innovation and practicality. This approach, inspired by our “Gabba Gabba Hey!” value, creates an environment in which innovation can flourish without losing sight of reality. This combination of creativity and pragmatism creates solutions that are both innovative and implementable.

Our customer-centric approach begins with developing a deep understanding of our customers’ needs and challenges. Through active co-creation with all relevant stakeholders, we ensure that solutions are not only theoretically strong, but also practically valuable. We consciously invest in long-term relationships with our clients, looking beyond quick fixes and focusing on sustainable results. This authentic commitment enables us to act as a true strategic partner and add lasting value to the organizations we work with.

Developing adaptive capability is essential in today’s dynamic business environment. We therefore deliberately build in feedback loops that enable organizations to respond quickly and effectively to market changes. By fostering organizational agility, we help teams not only respond to change, but anticipate and embrace it. This focus on adaptability is supported by our international experience and diverse team background, allowing us to help organizations continuously adapt to new challenges and opportunities.

Our solutions

Beyond Cost Savings: Systematic Innovation for Sustainable Growth

The increasing complexity of the business environment, combined with rapid change and growing uncertainty, requires a systematic approach to identifying and exploiting new opportunities. Scientific research shows that organizations that invest in structured innovation methodologies such as CPS achieve significantly better results, with up to 400-600% more idea generation and 250% more high-quality solutions.

These methodologies, supported by professional process guidance, enable organizations to more effectively navigate complex challenges, develop new value propositions and strengthen their competitive position.

Creating new impact

The ability to create new new impact through innovative business models is essential to organizational success. Creativity is the fundamental basis for this. Structured innovation methods such as Creative Problem Solving (CPS 6.1) have a measurably positive impact on the creativity of professionals.

We support you in transforming creative ideas into valuable innovations through a scientifically validated process that includes several phases. With the CPS 6.1™ thinking framework, we offer a proven methodology that supports you to systematically navigate through the innovation process. This systematic approach enables you to innovate more effectively and achieve sustainable growth.

Improved business results through growth

In today’s business environment, organizations are constantly looking for ways to improve their bottom line. A first reflex is to cut costs because this approach produces quick and measurable results. However, this approach, while tempting because of its immediate impact on the bottom line, proves counterproductive to the sustainable growth of organizations. Organizations who invest in creativity and innovation achieve significantly better long-term results.

The focus on cost-cutting often creates a defensive climate that hinders innovation and creativity. Instead, we support you in exploring new possibilities and developing innovative solutions. What organizations actually need in today’s complex world is the ability to adapt, innovate and grow. Our systems approach helps you do just that.

Systematic innovation

Where Systematic Innovation Creates Results

  • International Expertise with Local Impact
    With over 50 years of collective experience, o2c2 is distinguished by a unique combination of international expertise and local impact. Our team has gained extensive experience in several countries, including the USA, Spain, UK, France, Germany, South Africa and the Netherlands, giving us a significantly broader perspective. This international experience enables us to effectively translate proven global best practices into local contexts, where we have consistently demonstrated that our approach works successfully in different cultural environments.
  • Authentic co-creation
    We are committed to an authentic approach to co-creation in which hands-on collaboration is central. Our approach is characterized by active involvement throughout the implementation phase, building true strategic partnerships with our clients. We are always willing to go the extra mile and consciously step away from the formal, detached approach. By paying specific attention to the organizational culture and human aspects of change, combined with our unique blend of professionalism and playfulness, we create an environment in which true transformation can flourish. This authentic approach, in which consulting is about people helping people, enables us to deliver sustainable change that is deeply rooted in our clients’ organizational culture.
  • Unique combination of systematics and creativity
    Our unique integration of scientific methodology and creative innovation is rooted in the intellectual heritage of Alex Osborn, the founder of brainstorming and partner at the international advertising agency BBDO. Unlike traditional consultants, who often get bogged down in either overly rigid methodologies or non-committal ideation sessions, With the CPS 6.1™ methodology, we have a powerful approach that connects systematic innovation with creative exploration. Backed by more than 50 years of collective experience in innovation facilitation, this integrated approach is characterized by an iterative process of testing and refining, combining scientifically validated methods with inventive problem solving. This balance between structure and creativity, reinforced by a multidisciplinary team with expertise in both business and social sciences, enables organizations to innovate in a structured and inspiring way.

This dynamic synergy of experienced innovative thinkers is the foundation of our approach – contact us today to strengthen your innovation power.

International expertise
Athentic co-creation
Systematics & creativity