In an era of exponential change, leaders often search for the “perfect” leadership style, while groundbreaking research shows that it is not the style of leadership that determines success, but the work climate that leaders create.
Successful business model
Business Model Development
Business Model Development is essentially the systematic process of designing, testing and implementing how an organization creates, delivers and retains value. This goes beyond simply developing new products or services.
Successful business model development not only results in improved business results, but also creates lasting organizational capacity for innovation and adaptation. It is about building an organization that is not only successful today, but also prepared for tomorrow’s challenges. Here, the following factors are critical:
Our approach is rooted in scientifically validated frameworks such as the Business Model Canvas, which provides a solid foundation for every intervention. By systematically going through an iterative process of testing and refinement, we ensure that each step is thoughtful and effective. This methodical approach is supported by continuous monitoring of results and market changes, allowing us to make timely adjustments and optimizations. The result is a reliable process that delivers measurable improvements while remaining flexible enough to adapt to changing circumstances.
An innovative mindset is at the core of our approach, where we actively seek new possibilities and perspectives. We consciously challenge existing assumptions and encourage teams to think outside established frameworks, guarding the balance between creative innovation and practicality. This approach, inspired by our “Gabba Gabba Hey!” value, creates an environment in which innovation can flourish without losing sight of reality. This combination of creativity and pragmatism creates solutions that are both innovative and implementable.
Our customer-centric approach begins with developing a deep understanding of our customers’ needs and challenges. Through active co-creation with all relevant stakeholders, we ensure that solutions are not only theoretically strong, but also practically valuable. We consciously invest in long-term relationships with our clients, looking beyond quick fixes and focusing on sustainable results. This authentic commitment enables us to act as a true strategic partner and add lasting value to the organizations we work with.
Developing adaptive capability is essential in today’s dynamic business environment. We therefore deliberately build in feedback loops that enable organizations to respond quickly and effectively to market changes. By fostering organizational agility, we help teams not only respond to change, but anticipate and embrace it. This focus on adaptability is supported by our international experience and diverse team background, allowing us to help organizations continuously adapt to new challenges and opportunities.
Our solutions
Beyond Cost Savings: Systematic Innovation for Sustainable Growth
The increasing complexity of the business environment, combined with rapid change and growing uncertainty, requires a systematic approach to identifying and exploiting new opportunities. Scientific research shows that organizations that invest in structured innovation methodologies such as CPS achieve significantly better results, with up to 400-600% more idea generation and 250% more high-quality solutions.
These methodologies, supported by professional process guidance, enable organizations to more effectively navigate complex challenges, develop new value propositions and strengthen their competitive position.
Systematic innovation
Where Systematic Innovation Creates Results
- International Expertise with Local Impact
With over 50 years of collective experience, o2c2 is distinguished by a unique combination of international expertise and local impact. Our team has gained extensive experience in several countries, including the USA, Spain, UK, France, Germany, South Africa and the Netherlands, giving us a significantly broader perspective. This international experience enables us to effectively translate proven global best practices into local contexts, where we have consistently demonstrated that our approach works successfully in different cultural environments. - Authentic co-creation
We are committed to an authentic approach to co-creation in which hands-on collaboration is central. Our approach is characterized by active involvement throughout the implementation phase, building true strategic partnerships with our clients. We are always willing to go the extra mile and consciously step away from the formal, detached approach. By paying specific attention to the organizational culture and human aspects of change, combined with our unique blend of professionalism and playfulness, we create an environment in which true transformation can flourish. This authentic approach, in which consulting is about people helping people, enables us to deliver sustainable change that is deeply rooted in our clients’ organizational culture. - Unique combination of systematics and creativity
Our unique integration of scientific methodology and creative innovation is rooted in the intellectual heritage of Alex Osborn, the founder of brainstorming and partner at the international advertising agency BBDO. Unlike traditional consultants, who often get bogged down in either overly rigid methodologies or non-committal ideation sessions, With the CPS 6.1™ methodology, we have a powerful approach that connects systematic innovation with creative exploration. Backed by more than 50 years of collective experience in innovation facilitation, this integrated approach is characterized by an iterative process of testing and refining, combining scientifically validated methods with inventive problem solving. This balance between structure and creativity, reinforced by a multidisciplinary team with expertise in both business and social sciences, enables organizations to innovate in a structured and inspiring way.
This dynamic synergy of experienced innovative thinkers is the foundation of our approach – contact us today to strengthen your innovation power.
The process guidance revolution: from brainstorming frustration to innovation success
The article highlights how professional process coaching makes the difference between chaotic, ineffective brainstorming sessions and successful innovation processes. It highlights that certified CPS process facilitators help teams generate up to 600% more ideas by mastering the art of separating process from content. The article explains why many organizations have bad experiences with brainstorming sessions (lack of structure, preparation and psychological safety) and how a well-trained facilitator avoids these pitfalls.

40% more sales growth: the scientifically proven ROI of climate investment
Organizations who strategically invest in their innovation climate experience transformative results that many times exceed the initial investment. This return on investment manifests itself in increased employee engagement, accelerated innovation cycles and increased organizational resilience.

Organizational climate as an engine for innovation and change
In a world where innovation makes the difference between being ahead and being left behind, organizations are searching for the secret formula for sustainable innovation. The answer lies not in complex strategies or expensive technologies, but in something much more fundamental: the daily organizational climate that employees experience. Scientific research shows that organizations with a consciously developed innovation climate achieve up to 40% more sales growth and perform 3.5 times better in their markets.

The power of cognitive diversity: smart teams, stronger organizations
When team members face the same problem but choose completely different solution directions, it looks like chaos – but it is actually one of the most powerful competitive advantages a team can possess. This cognitive diversity in problem-solving styles, scientifically measurable through the VIEW assessment, is key to resilient teams that excel in complex, changing environments. Organizations who consciously value and strategically leverage these differences transform potential frustration into measurable innovativeness and sustained team performance.

From intuition to systematic innovation
Innovation was long considered a mysterious process – a flash of genius for a few. This romantic notion has given way to a more pragmatic approach. Today, we know that successful innovations come from systematic processes that structure creativity. This transformation from intuitive to methodical innovation determines which companies thrive in a world of constant change.
