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Scientifically proven methodologies SOQ, VIEW and CPS

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Our foundations

We base ourselves on proven methodologies. The foundations on which we build and operate are based on the systemic approach of the methodologies of Creative Problem Solving Group Buffalo.

O2C2 works with the following methodologies:

  • View

  • SOQ

  • CPS

VIEW meet jouw probleemoplossingsstijl

What is VIEW?

O2C2 Consulting works with the VIEW methodology, among others. VIEW consists of a questionnaire with 32 questions and an analysis of the answers. The questionnaire is completed by the employees of your organisation. We use it to investigate how your employees deal with new ideas and changes.

VIEW: An Assessment of Problem Solving Style was developed as an instrument to assess problem-solving styles. The instrument is used with individuals older than 12 years of age. It measures three style attributes related to creative problem solving and change management. This article describes the VIEW tool's construction and proves its validity (does it measure what it purports to measure?) and reliability (does it measure this consistently?)

SOQ meet jouw organisatieklimaat op het gebied van creativiteit, innovatie en verandering

What is SOQ?

O2C2 uses the online assessment tool Situational Outlook Questionnaire (SOQ). SOQ examines the psychological aspects of the work environment, usually referred to as the atmosphere or climate. In a sense, SOQ helps us to make the invisible more visible.

An international healthcare organisation conducted a global audit to assess its innovative capacity and used SOQ as part of this initiative. This report describes the results of the analysis: the clear link between a more positive organisational climate and:

  • the increase in local self-sufficiency; this was strongly influenced by Risk-taking, Freedom, Ideation and Debate dimensions.

  • paying more attention to consumer needs (rather than technology) when stimulating innovation; this was strongly influenced by higher levels of the Idea Support and Freedom dimensions.

  • tackling ambiguous innovation projects earlier; this was mainly influenced by lower levels of Conflict and higher levels of Risk-taking and Idea Time.

This bibliography includes articles, chapters and books that focus on the organisational climate favourable to creativity and innovation and that have used the SOQ (and its precursor CCQ) as a tool to guide and support organisational change.

The Situational Outlook Questionnaire (SOQ) has been used for more than 25 years to measure an organisational climate favourable to creativity, innovation and change. This article describes the state of the research in 2007. The number of respondents in this survey was 4730. This research reports the descriptive statistics, internal consistency, factor structure and other psychometric results.

This article describes the results of a study in which the SOQ was used to distinguish between teams with a climate favourable to creativity and innovation, and teams with a climate unfavourable to creativity and innovation. The nine dimensions of a climate for creativity and innovation are described at the team level.

Het CPS 6.1 proces

What is Creative Problem Solving?

O2C2 uses the methodology of Creative Problem Solving (CPS). This is a powerful and flexible method for effectively using the creativity of individuals, groups and organisations. CPS provides the framework for tackling problems and coming up with new solutions. It is about the way in which creativity is applied. In other words, it is about the process.

Osborn made the creative process more explicit in the 1940s with, among other things, brainstorming and creative problem-solving. Since Osborn, research has led to the further development of Creative Problem Solving (CPS). This article describes the step-by-step and systematic development of CPS that has led to the current version CPS 6.1™.

There is a wide range of models for change. On what basis do you choose between models such as De Bono's approach, Design Thinking, Synectics, Triz or others? Learning and using CPS (about the most scientifically researched change model) has been proven effective. This article discusses the scientific basis and development of CPS, the groundwork that was done in Buffalo, and the courses and training programmes that were evaluated.


These references indicate that CPS programmes have a positive impact.

Creative thinking can be taught! Even in young people! Torrance proves this by analysing data from 142 studies conducted between 1960 and 1972. This shows that the CPS methodology is the most popular way to teach children creative thinking. Not only was CPS the most used methodology, but it was also the most successful (91%). In the second analysis of data from 242 studies conducted from 1972 to 1986, in which a distinction is made between children and adults, this finding is confirmed. Furthermore, Torrance describes the existence of two international programmes aimed at developing the creative skills of young people:

Is your company or organisation open to creativity and innovation?

Contact O2C2 Consulting and book a coaching session!

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